6 Types of Ad Extensions in Google Adwords | Digital Marketing Profs

 

Google AdWords is an online program created by Google that enables business owners to advertise their products and services to customers. However, for your Google AdWords to be more relevant and visible, you can choose to add Ad extensions, in the end, increases click on your Google ad. That is because Ad extensions show any other extra information concerning the business in the ad. Any sales-driven business owner must know the usage of Google Adwords course in Singapore to increase their customer base and the sales levels. Six different types of ad extensions can drive more traffic towards any business ad and convince visitors to be loyal customers.

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They include:

Image, the first ad extension. For any ad to have clear visibility, images are the most valuable feature of a Google ad that will attract any visitor's attention. When the image extension is activated, three images emerge representing the brand of the business. However, not many business owners utilize the image ad extension, and those that use it make their ads appear unique. Another reason it is not popularly used is that those ads in a lower position on the page cannot activate the image ad extension. Those willing to access this type of extension can, however, consult their AdWords account representatives.

Call extension is the second ad extension. Call extensions ad feature avails the phone contacts of the business that the customers can use. Initially, business owners had to provide phone numbers either according to Google editorial guidelines either in the text or the headlines. However, towards the end of 2013, they made adjustments and provided a call ad extension that is more visible and enabled advertisers to add more content to the ad text.

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Visitors and customers can easily click the phone number and call on the site, and this is quite advantageous if your site does not connect well on mobile browsers.

The location is the third type of ad extension available in Google AdWords. The extension shows the physical location of the business. That is a very important feature as well for businesses that do not heavily rely on online shopping. A good number of customers also like to get first information especially when they need to be shown the manual operation of a business.

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Location extension should be exclusively utilized, and it's an important Google AdWords course in Singapore that any serious business owners should activate.

Annotation is the fourth ad extension that comprises additional information or text just after the Business ad. They exist in three types. The first one is the social page linked to those ads on the Google+ page. The annotation displays the number of followers, and this highly increases the ad visibility and traffic as the followers easily make more people curious about the businesses or products. The more the number of followers in a business ad, the more conversions the ad gets. Seller Rating is the second annotation in which Google compiles and shows an out of five ratings. For an ad to qualify for this extension, it requires thirty reviews in twelve previous months. The ad owners should also ensure an average rating of 3.5. The third annotation is `previous visits` that are comprehensively controlled by Google displaying any activity of the business website in the ad.

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Sitelinks is the fifth ad extension that enables the business ad to get directly the visitors to the page that has relevant information. They take up more space when Google displays results and is therefore very crucial to be utilized by any business seeking to drive the sales upwards. Sitelinks enables business owners to add up to four additional links with related keywords that can direct more visitors to their ads.

Review is the sixth and final type of ad extension by a reputable media outlet or even a blog. Businesses looking to use this extension will have to provide Google AdWords with a third-party site where the review is available and post the same review on their landing page. The review will then be displayed under the ad as an extra line......Digital Marketing Training

Any businesses that adapt all the above ad extensions in their Google AdWords course in Singapore will benefit a lot because of the high number of internet users among Singaporeans. All a serious advertisement needs for these ad extensions to work is determination and keen attention to every detail.

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